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We often hear companies including web agencies boast about how they provide exceptional client service but how do they define exceptional consider this scenario. Businesses function when they have customers or clients and businesses survive and expand when they have good client service good client or customer service is a hallmark of respected businesses to the extent that several organizations including the customer service institute of america give annual awards to companies that provide . Strictly defined a customer is someone who buys goods or services from a store or business the word client can also mean customer according to most dictionaries but it has a separate definition as someone who receives professional services